Aha

Moments of realization - those "aha" moments - actually feel pretty good. We handle things that feel good in many different ways, such as constantly chasing new ones or freezing and repeating what was found before. Oftentimes a reverence descends around that thing, itself leading to many different outcomes such as worshiping it, evangelizing it, or claiming propriety over it and walling it off. Products of the intellect are no different, and often lead to these different outcomes.