You'll see in families different ways of moving through society and relating to other people, which propagate as they reproduce themselves. Say, this here family tends to be louder and more direct in relating to others, while this here family tends to be quieter and indirect, and then these tendencies can cluster in certain classes or cultural groups, oftentimes influenced regionally or geographically. There does seem to be a generational inversion of values, or at least selections of values. For example, the offspring reveling in disorganization in reaction to the aggressive controlling organizing tendencies of the parent, though even these reactions can revert back to a deeper tendency with aging, the whole "I'm becoming like my mom/dad" sort of thing.
